‘When the going gets weird, the weird turn pro.’
This typical insight from the late, great Hunter S Thompson seems entirely apt as Boast and Red’s Outfitters launch a limited edition pair of collaborative sunglasses in his honour.
For those that are unaware of Boast’s unique legacy and enduring aesthetic, look out for more on this most iconic of brands coming soon.
Since their launch in 1973, Boast has merrily ploughed its own furrow, with a subversive, joyous take on sports and leisure wear. A recent relaunch since a hiatus has seen them discovered by a new generation, and their unique vision updated, while fiercely true to their legacy.
Which brings us back to the matter in hand; a pair of “Hunter S Thompson” aviators inspired by the legendary Dr Gonzo. As we would expect from Boast, though, this is no fancy dress accessory. Instead, look for a collaboration with the similarly askew Atlanta luxury sunglasses experts Red’s Outfitters for a slice of stylish Americana.
That means handcrafted dark savannah lenses engraved with Boast’s Japanese Maple Leaf logo on the left and Red’s on the right, an enhanced brow bar and gold wire frames. Limited edition, these are inspired by the legacy of a singular American, offering the right amount of quirky with your cool. Timeless and built to last, perfectly Covetable.
Boast and Red’s Aviator Sunglasses $165 (shipped from USA)