Kim Winser launches debut Winser London label, with a campaign fronted by Yasmin Le Bon.
After a year in development, Kim Winser has launched her very own womenswear label and first ecommerce store.
Kim’s CV reads like a roll call of fashion brands as her experience includes industry giants from M&S to Net-a-Porter, Pringle to Agent Provocateur.
It’s no wonder then that the fashion CEO and her design team have created clothes that women want, and will wear. Winser London ignores one-season-wonder trends in favour of a capsule collection that will work all year round.
Simple designs, high quality fabrics and impeccable fit are all at the heart of the collection, which comprises wardrobe staples such as cashmere knits, cotton jersey tops and crisp white shirts.
The Spring Summer campaign is fronted by none other than supermodel Yasmin Le Bon, who herself is a fan of the brand. “It has been really lovely to be photographed in product I would genuinely want to wear,” says Yasmin who looks effortlessly stylish wrapped in Winser London’s soft wools and chic trench coats.
The British brand’s slouchy jumpers are top of our wish list. The perfect travel companion or transeasonal cover up, these luxuriously soft knits feel sumptuous against skin and go with just about everything.
With a colour palette of neutrals – black, white, natural, greys and blues – the collection focuses primarily on style and fit instead of fussy prints or details.
With white being the hottest colour of SS13, Winser’s stark white wide leg trousers and Parisian white cardigan with navy trims will ensure you’re just on the right side of trend-led this season.
And when it comes to dresses, Winser has a wardrobe full of them, each one perfect for a different occasion. Choose from the daytime ‘Miracle Dress’ to the elegantly draped ‘Soft Shift Dress’ come evening.
Price points start at £35 and go up to £350.
See which pieces we’re lusting after as they hit stores in our New In This Week page here.