Warning! TED’s Quarters have been breached and this season, Ted is asking you to help him crack the AW16 dress code with his thrilling new collection of most wanted pieces. Your mission, should you choose to accept it is to witness the exciting collaboration between the biggest names in fashion and technology come together to create an interactive window display using a world-first fashion application of Google Voice Search.

The cinematic short film, produced by esteemed director Guy Ritchie alongside a social media takeover, sees T.E.D, mysterious leader of his eponymous agency; deploy his best agents to prevent a spectacular couture catastrophe at the hands of one twisted villain. Using Wirewax technology, the full three-minute interactive film will be an entirely ‘shoppable’ look book and is set to launch this afternoon.

Watch the fashion catastrophe unfold in the newly released short trailer here

In the run up to the film launch, Ted’s social channels were breached in an innovative collaboration between Ted Baker and creative agency Poke. Victor Voile, codename (The Needle) took over Ted’s Facebook and Instagram channels leaking classified and confidential AW16 information. New clues were released daily, tasking users with completing creative challenges based on the leaked information to win prizes. Did you achieve the mission?

Ted Baker has pushed the boundaries on communicating and engaging with its customers and this season, the impossible has become the impeccable.

Mission Impeccable will be available on tedbaker.com, and Ted’s Youtube Channel.