Luxury denim label J Brand launch their debut Ready-To-Wear collection at Net-a-Porter and Selfridges.
Known for their laid-back cool style with a luxe edge, J Brand are one of fashion’s favourites when it comes to dressed down chic. J Brand will always be hailed as one the frontrunners when it comes to denim but this season the American brand have stepped things up a notch with their launch of a Spring Summer Ready-To-Wear collection that takes on a dressier, grownup edge.
Continuing to grow into what we’re sure will become a global superbrand, J Brand’s latest string to their bow was created under the direction of Scottish born creative director, Donald Oliver. Previously at Vera Wang and Calvin Klein, Oliver has honed a more sophisticated aesthetic with a collection that comprises leather tops, silk tunics and chunky knitwear pieces all in sharp blacks and cool greys – think understated classic pieces that will turn into wardrobe classics.
The RTW collection focuses on deep textures using luxurious fabrics like the sleek Benatar Leather Jacket (£925) that will literally go with everything from boyfriend jeans to summer dresses. The Makeba Pleated Stretch Silk Top (£280) is the perfect flattering shape with arm coverage and a loose fit shape that will skim any problem areas, whilst the Martha Loose Knit Cotton Blend Sweater will act as the perfect tran-seasonal wardrobe staple for those in-between months and cool summer evenings.
J Brand’s debut RTW collection is chic, effortless and most certainly wearable with pieces that will fit seamlessly in with your existing wardrobe. The first collection drops are already stocked online at Net-a-Porter and instore and online at Selfridges, with more scheduled for March and April so watch this space.