The Gap Women AW12 campaign serves up a fine dose of casual chic.
Music and fashion go together like fine wine and cheese, so it’s great to see that Gap has once again surpassed itself with an AW12 campaign that has incorporated emerging musicians into their ads.
Showcasing a selection of hot young things, including musicians Seth and Scott Avett; American pop duo Karmin; and singer-songwriter Nicki Bluhm, the Icons Redefined campaign reflects the brightness of each artist, who were all photographed whilst performing their art in motion. Taking global advertising into a new territory, the Icons Redefined campaign will also be televised via Facebook and Twitter, showing YouTube videos of the artists in action and rocking their clothes.
“Gap’s fall collection clearly reflects our casual, American style through modern interpretations of our iconic classics that customers can really make their own,” said Seth Farbman, Gap’s Global Chief Marketing Officer.
Gap’s AW12 collection does indeed reflect the brand’s laidback, wearable ethos, with the addition of rich, colour-pop pieces, under the tagline of ‘Show Your Colours’. All pieces have been designed with creativity in mind, allowing the wearer to shine in these carefully selected items. From classic skinny jeans to boyfriend shirts, as well as basic tees and the ultimate ‘work-to-play’ blazer, each piece evokes and inspires the individual. Every style comes in different colours and prints, meaning you can retain a style that suits.
Personal highlights of the collection include the fuchsia skinny 1969 jeans. Bright and rich colours are still huge news this season, as seen at Meadham Kirchoff, Mary Katrantzou and Mulberry and these vibrant jeans will make sure you stay on trend and in sight. The checked, fitted boyfriend shirts also allude to the plethora of plaid seen in AW12 collections from Roksanda Ilincic and Corrie Nielsen. This autumn, it’s time to Shine.
The Icon Redefined Collection is available from Gap Stores nationwide.