British Designers Get Sustainable with Everything Must Go Initiative

EMG InititativeLeading British designers repurpose waste fabrics and prints for Everything Must Go’s London pop-up shop…

If there’s one thing we love, it’s supporting British designers. But what’s better than merely supporting them? Getting a unique piece of their work at a fraction of the cost while also contributing to a worthy charity at the same time – that’s what. Which is exactly why ethical initiative EMG – Everything Must Go – is so deserving of our praises.

Founded by designer and artist Alex Noble, EMG is a pioneer of inventive sustainability. Setting out to re-use waste fabric to create new pieces which will in turn raise funds and awareness for a range of charities and causes. Pretty amazing, isn’t it?

And to top it off, this month just so happens to be the launch of their debut collection. Entitled ‘Salvage T’s’ the collection offers limited edition T-shirts made from repurposed fabrics and prints by fifteen of London’s most influential and creative designers. And all available in a 10 day pop-up shop in London’s Soho with proceeds going to TRAID and CHILDHOPE to boot.

“I think the ideas behind EMG is the beginning of something that is going to only become more relevant – the reclaiming and slipping all these fabrications together I think is quite odd and beautiful all at once” says contributing designer Louise Gray.

But you better act quick. With the likes of Giles Deacon, Louise Gray, Agi & Sam and Ashley Williams up for grabs and all for £125, these one-off garments are sure to sell out fast.

The pop-up shop will be open from Friday 25th July – Sunday 3rd August

Located at: 1 Silver Place, London, W1F 0JW

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