ASOS Salon Collection

ASOS-Salon-Collection-SS12The ASOS Salon collection launches online for the second year running.

It’s set to be a summer of garden parties, BBQs, weddings and Jubilee inspired street parties, and to celebrate ASOS have launched their Salon Collection for the second year running. Inspired by the increased social calendar the summer brings, ASOS’s Salon line offers a selection of occasion wear from vintage inspired frocks to floral day dresses.

The capsule collection takes some of this season’s hottest trends and works them into failsafe, beautiful vintage silhouettes. For example, the Neon Mesh Dress (£150) has been crafted from a Victoriana inspired sheer mesh fabric and is tailored to a 20s shape with pintuck pleating and delicate covered buttons on the back. But, a flash of this season’s neon pink takes it into contemporary territory – ideal for a chic summer garden party or city wedding.

Channel this season’s floral trend favoured by the likes of Erdem and Christopher Kane with ASOS Salon’s Floral Midi Dress (£120). With it’s print of pretty darling buds and classic 50s prom shape we couldn’t think of a better dress to celebrate the Queen’s Diamond Jubilee in at a retro street or garden party. Pair with a bold clutch and a masculine blazer to ensure it’s not too too prim.

The Salon Collection has some perfect pieces for your travel wardrobe from kaftan inspired sundresses to retro playsuits. The ASOS Salon Embroidered Kaftan Dress (£120) oozes the laidback, boho chic of the 70s and could easily pass for a treasured vintage find. Pair with a floppy hat and raffia bag for a beach to bar look or with trusty Converse if you’re hitting the summer festivals this year.

Featuring sugary sweety shades, lace in unexpected neon, ornate embroidery and vibrant digi prints this is a collection that’s part classic femininity, part frivolous fun. We couldn’t think of a better way to dress this summer, lets just hope the rain holds off.

ASOS have teamed up with contemporary fashion boutique b Store for a one-off collaboration. Click here to find out more. 

Please comment