Amy Adams’ latest role? The face of MaxMara AW14
Unlike most fashion powerhouses, MaxMara is fairly new to the A-list game. Having only ever worked with one Hollywood muse to date, the Italian label has recently announced five-time Oscar nominee Amy Adams as the face of its Autumn Winter 2014 accessories campaign. And we must admit, it’s seems like a match made in caramel-hued heaven.
Taking over from Jennifer Garner who debuted the fashion houses’ celeb-fronted ads a year ago, the dreamy set of images are in fact the Italian-born star’s first ever fashion campaign.
Snapped in New York by acclaimed photographer Mario Sorrenti, the sumptuous shots see Amy look like a natural, modelling key new season bags including the luxuriously iconic Signature Bag and the unmistakable Margaux – and a clear sign that the label is seriously investing in its accessories collection.
But will the new approach be a success? If these images are anything to go by, then certainly. The fashion houses signature luxurious leather and foundation-shade separates are a perfect match for Amy’s red hair and flawless aesthetic. And considering the American Hustle actress topped many a best-dressed list during the awards ceremony in February in the likes of Victoria Beckham, Gucci, and Valentino Couture, it’s sure to gain both parties lots of coverage and admiration.
But in the ever fickle and forward-thinking fashion industry, MaxMara are no doubt already plotting their next Hollywood muse…
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