Stella McCartney launches her latest collection for the sport superbrand, Adidas.
StyleNest have yet more happenings to announce from Selfridges’ homage to British designer, Stella McCartney at their ‘World of Stella’ two-week event. Stella has embraced all things British this year, from designing the Team GB’s Olympics kit to returning to her roots to showing at London Fashion Week this February. So, what better way to launch her latest sportswear collection than with an exclusive pop-up store in Britain’s most loved department store, Selfridges?
Showcasing the Limited Edition ‘My 2012’ collection, the pop up store will stand from 26 January to 14 February on Selfridges’ Ground Floor. If you hadn’t already noticed, The Olympics will be brought to Blighty this year – so it’s no surprise that the behemoth sporting event was the inspiration behind Stella’s latest Adidas line. Comprising vest, leggings, hoodies and more, the Adidas by Stella McCartney collection celebrates London as the Olympic host city and encourages young women to get active and embrace the sporting events the will grace the capital this summer.
Stella’s Adidas pop-up store also features a ‘moodboard’ wall where customers are invited to post a message relating to the new active collection or the London Olympics. On the 8th February, the girls that feature in the ‘My2012’ campaign will also be in store, accompanied by the talented Stella herself.
The World of Stella runs between 26 January and 14 February and will exclusively launch the Adidas by Stella McCartney collection before being rolled out nationwide.
Prices start at £26. www.selfridges.com