We’ve all heard the buzz about make-up primer and how it will be a good investment for our make-up bags but what does it actually do?  

Despite the eyelid skin being noticeably thinner compared to facial skin, eyelids still produce oil which can cause eye make-up to slide around and end up in the crease. Using primer before eyeshadow application not only provides the perfect even base for eye make-up; it also helps even out any discolouration and smooths the appearance of fine lines on the eyelids too.   

A good quality eye primer will blend smoothly onto the eyelids, dry invisibly, intensify the colour pigment of the eyeshadow and prolong the wear of your eye make-up…all in one!        

Now that we’re primed and ready, let’s turn our focus to eyeshadow…whether you opt for cream or powder we all want to make our eyes pop! So what’s the best way to apply eyeshadow for maximum impact? 

Collection & Celebrity Make-up Artist Francesca Neill tells us more and shares her top tips on eyeshadow application and how to achieve the ultimate smokey eye look in this short video: 

Primer Application

• Using your fingers, apply primer all over the eyelid focusing on the crease as this is where excess oil is mostly produced.
• If applying shadow along the lower lash line, dab a small amount over this area too.

Eyeshadow Application

• Blend the lightest shade all over the eyelid to brighten the eyes.
• Apply a medium shade into the crease line, this will add definition.
• Sweep one of the darker shades along the lower lash line to create more impact.
• Use a soft flat brush to apply and build colour and a separate clean fluffy brush for blending the eyeshadow.
• Once you’ve loaded brush with product, lightly tap on the back of your hand before applying. This will prevent any fall out on to your base.

For more make-up tutorials, top tips and get the look how-to videos visit: www.collectioncosmetics.co.uk