Brand new to Acqua di Parma is their exquisite Colonia Futura fragrance.
A scent representing the brand’s sustainability manifesto, it is worth noting that this is the first Colonia made with 99% natural ingredients. Perfectly continuing Acqua di Parma’s classic style, this innovative addition blends timeless scents with an ever-evolving landscape and environmental responsibility.
And as the brand explains, “Sustainability in Acqua di Parma’s view, means preserving traditions, respecting and renewing them in a dynamic and vibrant transition between past, present and future, to protect and share authentic Italian style, alive and intact, to future generations.”
The stunning collection encompasses; Colonia Futura Eau de Cologne (£80 for 50ml, £110 for 100ml), Colonia Futura Hair & Shower Gel (£37), Colonia Futura Deodorant Stick (£34) and Colonia Futura Deodorant Spray (£36).
The Eau de Cologne comprising 99% natural origin ingredients, the creation process also ensures both a close bond with nature and respect of the local crops and resources involved. Showcasing some of the beloved classic Cologne scent notes, there is a reinterpretation too. Protection Designation of Origin Bergamot from Calabria joins Clary Sage and Lavender. Refreshing and luxurious, the scent is invigorating, elegant and to me, evocative of pure and simple cologne happiness.
Sustainability at the forefront of this new launch in its entirety, packaging is also designed to an environmentally friendly formula. The cap for example, is recycled and recyclable, while the dispenser can also be separated from its bottle for recycling. The iconic cylinder-shaped box is FSC certified cardboard. Recycling the glass bottle itself contributes to lower emissions.
A beautiful range, here at SN we love the chic decadence of this scent, intertwined with sustainability, which this collection is all about.
Colonia Futura will be available from 6th August exclusively at www.johnlewis.com and nationwide from September.