This March Kerastase launch their innovative new haircare range, Aura Botanica.
The brand’s first ever 98% natural haircare collection; this breakthrough has been created to mirror the beauty industry’s current trends and satisfy changing consumer needs. Following Kerastase’s recognition of their audience craving high performance beauty products within the realms of a completely natural ethos, they set to work on Aura Botanica. Taking 18 months to complete, Kerastase carried out extensive research and formulation work, including the development of more than 50 different formulas.
Based around two integral ingredients, Samoan Coconut Oil and Moroccan Argan Oil are at the heart of this haircare recipe. Already firm fans of Kerastase, we rely on the brand’s range to keep our tresses in tip-top condition. For example, Bain Force Archictecte remains our go-to product when locks are in need of serious TLC. Hair fibres are reinforced, creating strength and mirror-smooth shine.
A luxurious and indulgent line, the Aura Botanica products are; Bain Micellaire Shampoo (£21.20), Soin Fondamental Melting Conditioner (£24.40), Concentre Essentiel: Multi-Use Hair Booster (£42.50) and Essence D’Eclat: Luxury Bi-Phase Oil Mist (£39.50). Covering pre-shampoo, shampoo, conditioner and the lightweight oil, your entire haircare process needs are met.
The shampoo is sulphate, paraben and silicon free, meaning colour is retained for longer too. Deeply cleansing, follow up with the conditioner, enjoying a lightweight, silky soft finish. The Multi-Use Booster preps hair for cleansing, and can be used on the body and scalp too. Finally, Aura Botanica’s Luxury Bi-Phase Oil Mist injects 72 hours worth of anti-frizz control, plus, 48 hours of durable nutrition.
Responsibly sourced and sustainably extracted, nutrition, suppleness and strength are added to your ‘do, with ingredients that help both your hair and the environment to flourish. Shop Aura Botanica and say hello to your new spring/summer haircare fix.
Aura Botanica is available to buy from March 2017.