Women’s activewear brand, Every Second Counts launches their debut fitness and workout collection in the UK.
If like us, you’re starting to slack off on the New Year health and fitness kick you set yourself, we think we might have the resolution to reboot and re-inspire your workout regime.
Every Second Counts is a new activewear brand which has just launched in the UK. Founded by ex-magazine Fashion Director and stylist Sally Dixon, the debut collection marries sports technology with comfort, fit and most importantly, style.
From must-have leggings to chic gym cover-ups and hardworking sports accessories, Every Second Counts ensures your workout wardrobe not only works, but looks good too.
The ethos behind the brand understands that when it comes to health and fitness, every second does indeed count. So whether you’re a 7-days a week gym bunny or a complete running novice, Every Second Counts has the workout wardrobe for you. Each piece has been crafted to suit the gym, running, Pilates, yoga and spin classes, so which ever is your chosen workout you can interchange without changing your wardrobe.
The brand’s debut collection is strong, touching on some of SS14’s biggest trends and redefining them with a sports edge. The ‘Spectrum’ collection touches on this season’s pink trend, with cutout crops, tees and vests adding a splash of colour to your workout. We’re also loving the ‘Game Changer Capri’ leggings with their flash of pink stripe. Made from a huge 16% elastane, these will hold you in in all the right places whilst moving with your body, no matter how grueling your workout.
Another of the brand’s key trends for SS14 is ‘Black’ – referencing the current monochrome trend. We love the ‘Make Time’ black and white vests for gym sessions, as well as the ‘Time Out’ grey marl joggers, which we’ll be investing in for both Pilates and loungewear.
Finally, the ‘Seamless’ tops range uses completely seamless technology to hug and smooth the body – ideal for yoga classes or outdoor running. Available in a range of colours and fit, there’s one to suit your style and needs.
Now there really is no reason to ditch the gym this February, Every Second Counts has given us the motivation we need to keep up the good work.
For our edit of the best ski wear to hit the slopes with this season, click here.