UNIQLO launches new kids and babies collection for Autumn Winter 2013.

Launching exclusively online on Monday 19 August, followed by nationwide on Friday 23 August, the new UNIQLO kids and baby collection offers scaled down versions of classic and current UNIQLO pieces for your little one.

Think your favourite adult pieces shrunk down into miniature versions for your mini me. With cotton flannel shirts, ultra light down jackets and heat-tech, your favourite UNIQLO pieces are now available for the whole family.

UNIQLO have catered for every aspect of a parent and child’s life. Sewn with hook loops and name labels for quick classroom identification, the clearly thought through collection makes it ideal for both school and play. As well, adjustable waistbands have been fitted to grow with your child and to ensure for maximum comfort, along with pockets specifically sewn to prevent tears.

“We are extremely pleased to be launching kids into the UK market this season. The collection encapsulates the high quality design aesthetic and innovative fabrics that UNIQLO uses across all its collections, and we are confident the collection will be a success among both current and new UNIQLO customers.” – Dr Berndt Hauptkorn, UNIQLO Europe CEO, SVP and Global Officer Fast Retailing.

With prices varying from £5.90 to £49.90, the new kids and baby collection offers all your kids winter staples as well as neon brights for an infusion of winter colour. With an importance on warmth for tackling the winter weather, the new collection presents innovative technology HEATTECH thermal wear to ensure your little one stays toasty and trendy from top to toe.

The kids and babies collection launches exclusively online on Monday 19 August then into all stores on Friday 23 August (excluding 170 Oxford Street and Wandsworth). The babies collection will be exclusively available in UNIQLO Westfield London and online at www.uniqlo.com.

Click here to see StyleNest’s roundup of the best little surfer dude style.