Since launching back in 2007, Alex and Alexa has been the go-to brand for stylish childrenswear. Stocking traditional brands such as Burberry Kids and Barbour, to cool Scando labels such as Mini Rodini and the most adorable toys from the likes of Moulin Roty; Alex and Alexa really is the one-stop-shop for only the coolest of kids. It seems only natural then that after five years in the industry they have launched their own homegrown childrenswear brand, Kickle.
Launched earlier this year with a debut t-shirt collection, Kickle has now expanded into a unisex collection of tees, as well as a range of summer dresses and jumpsuits for little girls. Stocked in ages 2-12 years, the collection is age appropriate but cool at the same time, keeping both mum and child happy.
Standout of the collection has to be the adorable Kickle Galaxy Jumpsuit. Already in the sale and down to just £35, this summer piece will put your little lady galaxies ahead in the style stakes. The monochrome star print is perfect for parties or summer hols, paired with colour pop plimsolls and a cheeky grin.
For special occasions, Kickle has a range of party dresses, perfect if you’ve got a little bridesmaid on your hands or a big family event coming up. The Kickle Grace Prom Dress, priced at £75 is beautifully made with a full skirt, sweet back bow and a flash of playful neon pink petticoat. It’s a modern alternative to the usual pale pinks and cream flower girl outfits that are usually chosen.
And for something a little more offbeat and quirky, Kickle’s Blush Gatsby Dress hits the nail on the head perfectly. Made up of a white Peter Pan collared top with a cute black bow tie, the dress is brought to life and made party appropriate with a layered heart print skirt. Now in the sale at just £30, it’s the perfect dress to keep your little one looking and feeling cool this summer.
The Kickle collection is available exclusively at AlexandAlexa.com. Make sure you check out their SS12 collection, with some pieces in the sale up to 50% off it’d be rude not to.