Armani Junior Launch Pop-Up Store In Selfridges

little girl wears Armani Junior blue and white dressLeading luxury childrenswear brand, Armani Junior will pop-up in London’s Selfridges store from Monday 29 July, running for five weeks.

If you’re shopping for your little ones this school summer holidays, make sure you stop by London’s iconic luxury department store, Selfridges. From Monday 29 July for five weeks, the first ever Armani Junior pop-up store will set up shop in the Oxford Street store.

There’ll be a whole host of events taking place throughout the five weeks that are sure to keep your little creatives entertained. Aspiring fashion designers can get busy dreaming up their debut collection with the Armani t-shirt painting station. Whilst mini artists can take to the drawing stations popping up in the store, and display their masterpieces on easels provided.

To celebrate the pop-up, the Armani Junior team have also created a range of childrenswear pieces exclusive to Selfridges. Little girls can choose from a pillar-box red dress complete with pretty Peter Pan collar, or a sweet and simple grey t-shirt dress adorned with purple bow.

For boys there’s a selection of staple trousers, from classic navy chords to vibrant red chinos.

And even the smallest member of the family is in for a treat, as Selfridges are exclusively stocking a beautiful blue babygrow set, that wouldn’t go amiss in the wardrobe of a certain Prince George.

As well as the exclusive pieces, shoppers will also be able to stock up on the Armani Junior Fall Winter 2013 collection, which stocks ages 1month to 16years.

And if all that wasn’t enough to tempt you along to the pop-up, there will also be a selection of Armani Junior gifts with purchase.

If you’re shopping in the Capital for your little ones this summer holiday, ensure you pop into the Selfridges Armani Junior pop-up and start the new school term in style.

The Armani Junior Pop-Up Store opens in Selfridges, London on Monday 29 July 2013, running for five weeks.

Click here to read all about the new womenwear labels to be stocked at Selfridges online for Autumn Winter 13.

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