New London menswear brand seem to have chosen to deal head-on with the elephant in the room. With a few notable exceptions, it’s often beyond tricky to find pieces on a decent price-point which have a proper design aesthetic, attention to detail and aren’t the domain of teenagers and those who have given up the ghost on style altogether.
For years now our female partners and friends have had the luxury of mixing high-end and high-street with nary a gap between the two, while we have had a gulf in well designed and constructed pieces to put alongside those which could bankrupt us.
Step forward, then, OPEN for a range of affordable pieces which don’t look like it; which will have you gleeful telling your pals how little, rather than how much they cost as, well, you look fresh in them. Add in a range of super-affordable T-shirts and more, and OPEN should swiftly be a staple for affordable winners in our wardrobes. Launching online this week.
See slideshow for some of our StyleDen choices from their new AW collection…..
Stylish grey herringbone with elbow patches for that that easy geography teacher chic; smarten up or throw a denim jacket underneath for Autumnal stylings. I’m a sucker for chambray. A really nice twist on a chambray Oxford, with additional jet pocket (for tiny jets I assume), in cotton. Padded jacket with Polyamide shell (apparently), niceness lining and padding, pockets, zips and all the regulation jacketing necessities you need to stop being chilly, or looking wrong. This only just edged out the Standard Baseball sweat, which is super-lovely, but it’s as rare as hen’s teeth to see a sweatshirt designed this well for this price. And that’s pretty rare. That famous scientific study where they said you lost 45% of your body heat through your head was nonsense, as the rest of the body was covered up. Regardless, you need nice winter hats. I will resist to wax overly lyrical as this does what it says on the tin- simple, stylish, well-designed knitted hat that looks like it costs an awful lot more than it does. I was going to settle on the Bateman but thought it might have undercurrent of American Psycho scariness, so settled on this. A suitably warming piece of niceness, which is a tribute to a name rightly associated with affable English gents, unless you’re a big Michael Jackson/ rat fan. 
Open Blessing Blazer
Open Greensglade Shirt
Open Infinite Digby Jacket
Open Standard Sweat
Open Payne Knitted Hat
Open Ben Knit
