New Year Nike

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Here and elsewhere there are, of course, any number of articles encouraging you to get fitter and move more after the excesses of the Festive season, and to kick-start your year. 

This is, of course, laudable; any attempts to make you healthier and happier should be embraced, and aren’t contingent on consumerism. 

This brief overview of some newer Nike pieces represents a longer-running obsession. 

You don’t have to be an obsessive about Phil Knight’s unrivalled legacy or Tinker Hatfield’s seminal design to get the point with Nike. Those of us who have spent far too much of our time pouring over their products bear testament to that. 

Vitally, though, the key to Nike comes in the wearing, and the using of their remarkable kit. 

You don’t even have to care that this year they may realise the tech hinted at in Back to the Future, even if in many ways the combination of heritage and futuristic is a perfect metaphor for what they do. 

Following is a brief, and certainly not our last look at some current Nike lines for training and beyond; the perfect marriage of form and function. 

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