French singer, actress and model Vanessa Paradis has been revealed as the new face of the H&M Conscious Spring/Summer 13 campaign.
Known for her classic Parisian style, elegance and natural beauty Vanessa Paradis has become known as a darling of the fashion world.
This season the actress, singer, model and ex-Mrs Johnny Depp has traded in the high end glamour of previously fronted campaigns such as Chanel and Miu Miu, for the high street superbrand H&M.
As the face of H&M’s SS13 Conscious range campaign, Vanessa Paradis showcases the global brand’s efforts to create more sustainable fashion at affordable prices, through its collection of on-trend, more morally crafted garments and fabrics which include organic cotton, recycled polyester and Tencel.
The collection itself is worthy of spring and has us dreaming of warmer climes already. From a ruffle-edged sundress – the perfect addition to your holiday wardrobe, to a lightweight, embellished utility jacket; the collection proves that fashion can be stylish whilst having a conscious.
The standout piece of the collection is a pair of this season’s must-have botanical printed trousers – the quickest way to update a white tee and blazer combo this spring.
Vanessa’s gap-toothed smile and elfin face bring an ethereal beauty to the SS13 campaign, which is set against a Parisian style mansion house brimming with fresh flowers and tropical plants.
Coinciding with the campaign will be H&M’s launch of the Conscious garment collection which will allow customers to exchange up to two bags of unwanted clothes a day in return for a H&M voucher. The initiative will hopefully help and certainly raise awareness of the prevention of clothing going to landfill.
Vanessa, who herself tries to shop morally says of the partnership, “I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”
The multitalented Paradis is the fist celeb to front H&M’s conscious campaign, and here’s hoping it’ll gain a worthy cause more publicity on a commercial scale.
The H&M Conscious SS13 collection will be available online and in store from March 2013. The collection will include womenswear, menswear, accessories and childrenswear.
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