Tommy Hilfiger Launches Charity Bag for Breast Health International
Breast Cancer Awareness Month runs throughout October and encourages people all over the globe to raise awareness and funds for the disease that effects so many.
Joining the long list of designers doing their bit for the charity is preppy designer, Tommy Hilfiger who has launched a limited edition tote bag. Retailing at £255, a hefty £100 from each sale will go to Breast Health International – a charity that supports cancer research and treatment and one that Hilfiger regularly supports.
Hilfiger has designed an exclusive tote for the collaboration – oversized in navy leather with red straps and rose gold detailing, it’s an Autumn/Winter arm candy must-have.
The campaign to support the charity collaboration stars the impeccably chic Anglo-French singer and actress, Charlotte Gainsbourg. And if that wasn’t enough to get the fashion press’ ears pricked up, grungy Hollywood actress and style icon in her own right, Drew Barrymore has been enlisted to shoot the campaign.
“It was great to work with Drew,” said Gainsbourg, “She was very charming and lively and funny, and she brought really positive energy to the set. As a fellow actress, she made me feel very comfortable during the shoot.”
Charlotte Gainsbourg comes from somewhat of a style dynasty of her own, as her mother is Jane Birkin, the inspiration behind the iconic Hermès Birkin bag. The campaign which features an editorial shot by Barrymore and a series of stylised videos, showcases Gainsbourg’s impeccably cool Parisian style.
The limited edition Hilfiger bag is available to purchase now and offers fans of the brand the chance to support a cause that effects so many. “We all know someone, whether it’s a family member or a friend of a friend, who has been affected by breast cancer,” explains Gainsbourg. “Whenever a disease like this hits close to home, it definitely changes your outlook. It really motivates you, on a personal level, to take action.
The Limited Edition Tommy Hilfiger tote is available to buy now online at tommyhilfiger.com and in select stores. Priced at £255, £100 from each sale will go to Breast Health International.