Finding the perfect pair of jeans is no easy task. In fact it can feel like a mission to find the Holy Grail. They are a wardrobe staple and easily one of the most hard-working items in it, but with so many luxury denim labels on offer it can be hard to know where to start.

Step forward British brand, Saltspin, a London based label set up by denim experts after five years in development. These guys really do know their stuff- using the best denim, sourced in Italy and Spain with the result being stylish, beautifully crafted jeans made using the finest fabrics.

The fit of each pair of jeans is incredible- ultra flattering not only from the front but the back as well and super wearable. What you will notice straight away is how beautifully supersoft the fabric is, with just the right amount of stretch- giving the denim a luxe look and making them really comfortable. Best of all these jeans are designed to suit all body shapes- not just the super slim.

When it comes to styles– there are over forty to choose from. The classic skinny and super skinny styles, sit alongside the slouchy, boyfriend style- perfect for a more laidback look. Plus patterned and coloured also form part of the collection. But if the thought of trying to get the right style fills you with dread-never fear. The brand offer a style guide online, all you have to do is follow the simple steps- such as what shape most resembles you, where you want to wear the jeans e.g. to work /socialise in, and the type of styles you like. Based upon your answers, the style experts offer recommendations.

The brands mission is ‘For our jeans to be your favourite jeans’ and they totally will be!

Saltspin www.saltspin.com