Iconic British brand M&S opens its doors on Paris’s Champs-Élysée
Today the nations favourite high street store Marks & Spencer opened a 1,400 square metre store at 100 Avenue des Champs-Élysées. To mark the occasion, Marks & Spencer Chief Executive, Marc Bolland and model of the moment Rosie Huntington-Whiteley were in the world’s fashion capital for the opening.
Following on from the successful launch of Marks and Spencer’s French e-commerce site earlier this year, the new store will trade over three floors in one of Paris’s premier shopping destinations. M&S womenswear, including the Autograph line that Rosie Huntington-Whiteley now fronts, lingerie, and a selection of food will be available for the brand’s French customers. The model said of the store opening, “Parisians are internationally renowned for their effortless style and the M&S Autograph collection embodies the same chic sense of fashion.”
With plans for a further three Marks and Spencer’s stores opening in France, the great British brand is on its way to becoming a firm favourite on both sides of the Channel.