British high street store, M&S launch their Leading Ladies campaign for a second season running. The eclectic lineup includes some of Britain’s most inspiring women and showcases the brand’s Spring/Summer ’14 collection.
It looks like M&S’s Leading Ladies are set to stay. The AW13 lineup saw the likes of Dame Helen Mirren, Karen Elson, Ellie Goulding and Grace Coddington take to the Thames in a stunning campaign shot by world-renowned photographer Annie Leibovitz.
Leibovitz is back behind the lens, but with a fresh new line up for Spring/Summer. Emma Thompson, Annie Lennox, Rita Ora, Alek Wek, Doreen Lawrence, Lulu Kennedy, Rachel Khoo and Roma Agrawal have been chosen as this season’s stars,
The group, which includes an Academy Award winning actress, a TV chef, popstars, campaigners and an engineer, come together in the campaign in some of Britain’s most recognisable and beautiful locations, from the Cotswolds to Camber Sands.
Each of the women bring something entirely unique to the campaign. Actress Emma Thompson sums up the ethos behind the campaign perfectly with, “I think there’s something revolutionary about making an advert for women with actual women in it.”
With each of the inspiring women of course come the clothes. Heroes from the M&S SS14 collection include; the Limited Edition Drape Front Playsuit, £45 as seen on Rita Ora, fairy godmother of fashion Lulu Kennedy’s Trophy Car Coat, £89 and the Limited Edition Floral Drop Waist Dress, £39.50 as worn by Rachel Khoo.
“Our spring/summer campaign is a celebration of style and accomplishment,” said Patrick Bousquet-Chavanne, M&S executive director of marketing and business development. “These dynamic leading ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences. Marks & Spencer is a democratic brand that is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way. M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success.”
We couldn’t agree more.
Find out more and shop the Leading Ladies campaign in store and online at M&S.
For more womenswear, visit StyleNest’s Best of Fashion channel here.