With a heritage that spans almost a century Maidenform is an iconic US brand but here in Britain it remains somewhat under the underwear radar. With the launch of their Autumn Winter 11 collection we’re sure that is all about to change as earlier this year they introduced their beautiful vintage inspired Pretty Shapewear Collection.
Offering function and comfort with femininity and a touch of 50s glamour, the range includes body shaping bustiers, line smoothing slips and briefs that do exactly what Brigit Jones’ did but without the embarrassment. With pretty details like eyelash lace, sumptuous velvet floral prints and a colour palette of slate greys and black; you’ll feel much more confident underneath your cocktail dress this Christmas. Janie Bryant, the costume designer behind 1950s-set Mad Men works as a Wardrobe Expert for the brand and some of Maidenform’s pieces and original ads can actually be seen in the series.
If you’ve got numerous parties to go to this festive season and are worrying about hiding those lumps and bumps but also feeling confident in the undergarments you’re wearing, Maidenform’s Pretty Shapewear Collection might just have what you’re looking for.
Price points start at £28 with sizes S-2XL and cup sizes 34-38 B, C, D.