Charlotte Taylor SS13
Iconic British brand, Jaeger has announced the launch of the first Jaeger Boutique Gallery, bringing together fashion, jewellery, beauty and books.
April 2013 will see an exciting and innovative new concept hit the British high street, as luxury label Jaeger launch their Boutique Gallery.
The initiative sees Jaeger bring together fashion, beauty, jewellery and books all under one roof from a handpicked selection of some of Britain’s best emerging design talent. Housed in Jaeger’s Regent Street flagship store, the Boutique Gallery will neighbour Jaeger’s successful and much-loved diffusion line, Boutique by Jaeger, on the store’s second floor.
There you will find a destination for the discerning and style savvy shopper, one that’s always on the lookout for a unique dress to wear to a party, or an upcoming brand before it hits the big time.
Representing the best of up coming British fashion, are brands such as Age Of Reason who create beautiful hand-finished silk and wool scarves, as well as Alöe, a womenswear brand that draws on soft, luxe and feminine styles perfect for downtime dressing.
Favourite designers also hitting the Gallery are Charlotte Taylor, who’s won us over with her playful prints and strong silhouette. As well as fashion favourite, Preen by Thornton Bregazzi, who’s grown up rock ‘n’ roll aesthetic is seen in printed silk dresses, luxe knitwear and tough leather pieces.
There will also be a whole host of jewellery on show from the luxe-boho of Lara Bohinc to the statement jewels of London based brand, Mawi. The brands Jaeger have picked are well considered, ensuring there’s something for everyone but remaining true to the Gallery’s ethos.
Beauty junkies will be satisfied too, as the Gallery will play host to gorgeous skincare brands. British brand Neom, known for their natural candles and organic, effective skincare are one of the first beauty brands to join the Gallery, alongside Noble Isle – a bath and body collection that search the length and breadth of the British Isles to find their key ingredients.
Lastly, customers can browse, purchase a gift or stock up on their coffee table books too as luxury publishers Taschen and Assouline will be setting up shop in the Gallery too. Flick through everything from iconic Chanel books to photo books showcasing London’s unique style history.
The Boutique Gallery will serve as a hub and a homage to all the wonderful talent we have here in the UK, and without a doubt a source of inspiration for shoppers.
“We are proud of our British heritage and are delighted to be able to offer support to established and emerging British designer brands who share our aesthetic of quality, craftsmanship and innovation in design.“ sums up Shailina Parti, Jaeger’s Brand Director.
The Boutique Gallery is set to open mid April 2013, and we’re predicting it to be one of London’s most exciting fashion destinations and a leg-up in a notoriously tough industry for under-the-radar British design.