Tesco’s clothing range, F&F have opened a pop-up store in one of London’s premier shopping districts. The store will run from 30th May – 2nd June in the impressive Covent Garden Market piazza amongst some of London’s best bars, restaurants and shops. Showcasing the brand’s exclusive online collections, the pop-up will give Londoners, and indeed tourists, the chance to sample F&F’s collections in the heart of the city that previously have only been available to buy in Tesco’s larger stores around the UK.
Shoppers will be able to try on clothes from across the collections but instead of buying there and then, items will only be available to buy through Tesco’s digital platforms as the pop-up will not hold stock. Bringing shopping into the 21st century, customers can either use provided iPad stations to click and buy, or shop using QR codes directly through their smartphones. A Click-and-Collect service will also be in place, letting customers collect their bought items at a nearby Tesco Metro as soon as the day after purchase. If you’re laden down with bags or taking a quick lunch break from work, we couldn’t think of a more convenient way to indulge in a spot of shopping.
To tie in with London’s Jubilee Weekend celebrations, the pop-up store will have a 1950s theme bringing together the style and history of British fashion and state of the art retail technology.
Supermarket clothing is often given a bad rep so it’s refreshing to see F&F making an effort to branch out and stand out as a brand in its own right. With wearable, classic and trend-led pieces making up the SS12 womenswear, collections, as well as menswear, childrenswear and accessories, the F&F pop-up is a great way to instantly update your summer wardrobe at a reasonable price. And this pop-up is sure to impress shoppers who thought they knew everything there is to know about supermarket shopping.