CH Carolina Herrera are launching their new London store located on Fulham Road Brompton Cross.

“CH Carolina Herrera represents today’s lifestyle. It represents my daughters and myself. It is a spirit and an attitude towards life. It is a complete universe of elegance, comfort and style, housed in an extraordinarily refined space” –  Carolina Herrera.

Over the last year or so we have seen a trend for statement flagship stores. More than a store, they are artistic and creative spaces which reflect the brand and it’s ethos. The latest brand to launch a striking, stand alone store is Carolina Herrera.

The store will carry a full range of the brand from women’s and men’s to children. Luxurious and sensory, the store will provide a variety of atmospheres for the shopper by use of sleek and sophisticated materials. Wood, leather, silk, raw linen and aged brass offer an opulent environment as well as a warm and comfortable one.

The men’s space features a colour palette of greys, browns and blacks with inflections of dark red and silver to make the space exuberant. For womenswear,  the store is defined with plush carpets, silk lined armoires and furnished with lamps and cushions for a feminine touch.

Tactile and elegant, the dressing rooms are a real talking point as well as split glass displays. Images of Carolina Herrera and her daughter are mounted throughout the store, adding a personal touch to whole shop.

Signature in every store, a cosy fireplace and stylish library area is there to allow shoppers to feel comfortable and un-intimidated whilst they browse. An aroma of fragrant candles fill the store against the soundtrack of specially selected music which all contribute to the CH Carolina Herrera shopping experience.

CH Carolina Herrera is located at 23 Fulham Road, SW7 and will open at the end of the month.

For more information visit, www.carolinaherrera.com.

Click here to read StyleNest’s exclusive interview with Carolina Herrera de Báez.