Avenue 32 is a unique online fashion concept, which allows you to virtually ‘window shop’ womenswear, jewellery and accessories from the comfort of your own home. Founded by Roberta Benteler and with former Brown’s buying director Erin Mullaney taking on the role of Brand Director, the store stocks fashion favourites such as 3.1 Phillip Lim, Emanuel Ungaro and Lara Bohinc.
The idea of Avenue 32 is to present the latest shopping pieces next to high-end fashion editorial features, as well as background and imagery from the designers themselves. Each designer has their own ‘storefront’ in the form of stunning shots from the brands campaigns and a designer ‘profile’ detailing everything you need to know about the brand you’re interested in. An ‘insider’ section gives you a unique ticket into the designer’s world through their backstage show pictures, illustrations and blog-type photos. And, of course each designer has their own ‘store’ where shoppers can purchase the latest collections with pieces being dropped in everyday and even offering pieces straight form the catwalk that you won’t find in any other store.
Avenue 32 is a modern approach to online shopping, cutting out the middleman and bringing the collections straight to you. It’s a site that turns online shopping on its head proving you don’t need to live near Bond Street or Avenue Montaigne to indulge in the stores of the world’s most luxury brands.