Nails inc team up with Alexa Chung to celebrate its 15th anniversary.
Signed as the new face of Nails inc from AW14, the new campaign shot by Rankin will feature a collection of fabric inspired co-branded polishes which will hit the shop floors in August 2014.
The range of six polishes will include distinctive shades and bottles to match. The range includes:
Alexa Lace in Red where the fine intricacies of lace have been brought to life using red matte particles in different sizes, creating a delicate lace effect. Apply over nude or place for a more risqué look
Alexa Cashmere in Mink reminds us of Sunday morning and is a warm mink shade of matte polish fused with glass pearls for a subtle sheen and luxurious cashmere texture.
Alexa Silk in Black offers a smooth and rich shade which is accented by a fine pearl which flows through the polish.
Alexa Leather in Black was inspired by Alexa’s love of the black leather polish which offers a matte leather texture.
Alexa Sequins in Black and Gold is the ultimate party nails with fine matte black particles providing the perfect backdrop for the bold gold metallic glitters.
Alexa Camoflage is the perfect paint for weekend wear, blending a mix of green and nude metallic and matte particles to create an innovative camo effect.
‘Fashion is at the heart of Nails inc and we’re well known for colour, innovation and amazing fashion effects for nails. Our Leather effect polish, as worn by Alexa Chung to the 2012 British Fashion Awards was a sell-out with a wait list of more than 3,000). There’s a real synergy with our brand and Alexa – collaborating was a natural evolution of our relationship with her.’ – Thea Green, founder and MD of Nails inc.
The Nails inc Alexa Chung fabric collection is available nationwide and on nailsinc.com from August 2014. RRP £15 each