Iconic beauty brand, Lancôme update their renowned, Lancôme Hypnôse Mascara with a glamourous Betty Boop inspired campaign.

Nothing says ‘glamour’ quite like a set of full, fluttering lashes, and who better to take some beauty inspiration from than Queen of the Flutter herself, Betty Boop. Iconic French beauty brand, Lancôme have done just that and referenced the animated heroine as the muse for the newly released, Lancôme Star Hypnôse Mascara.

Loved by beauty editors, Lancôme’s mascaras never fail to impress. The latest addition, Hypnôse Star Mascara focuses on volume and curl – just what you need when it comes to achieving show-stopping lashes.

Using an innovative brush and Lancôme’s unique ‘Black Diamond’ effect fluid, the mascara works to coat the lashes smoothly and precisely for extra long, thick and full lashes even Betty would be envious of.

The secret to the unique brush is in the double flat edged design, allowing you to get right in to the root of the lash and all those hard to reach corners. Two rounded edges then work to curl and lift the lashes to give you the most wide-eyed, sultry peepers.

Cloggy, spider style lashes can be waved goodbye thanks to Lancôme’s premium mascara formula that blends together a mixture of soft waxes for the most natural effect.

Whether you’re a fan of the classic smoky eye or the retro 60s flick, the Hypnôse Star is sure to add the finishing touch to your look. Finish off with a dab of pale pink lippy for the day, or a statement red lip for the ultimate Betty Boop inspired evening look.

Priced at £21, the Lancôme Hypnôse Star Mascara is currently available exclusively at Selfridges stores and online at lancome.co.uk. Available nationwide from 15 July 2012.

For top tips on how to perfect your favourite beauty looks from eyeliner to retro hair, click here.