Jo Malone Team Up With Calm and Collected

Calm & Collected Collection 100mlJo Malone London launches the latest collaboration with Calm and Collected for a truly bespoke bottle and experience.

This May, Jo Malone London have teamed up with the creative force, Calm & Collected to create a range of silk screen designs that will transform the iconic cream and black signature box for an individual statement.

A group of friends and artists from London, Calm & Collected work collaboratively on art and design projects. Formed in 2011, the collaboration came about when Jo Malone London was looking for a way to inject a touch of freshness and colour into the brand.

In-house artists will be setting up studios from Selfridges London, Birmingham and Manchester where they will be on hand with five exclusive bottle designs, complimenting Jo Malone London’s signature scents. Choose between English Pear & Freesia, Pomegranate, Lime Basil & Mandarin, Earl Grey & Cucumber and Peony & Blush Suede.

Reinvented with a spring fresh design, these colourful and iconic bottles will be housed in an equally as fun box which can be personalised in-store.

In collaboration with The Selfridges Beauty Project, shoppers will get the chance to choose their favourite scent in a Calm & Collected Limited Edition bottle, followed by a screen printing experience where shoppers will get the chance to request finishing touches and colour combinations for their boxes.

Interpreting the scents and the raw ingredients used, Calm & Collected created an abstracted print influenced by vintage ads, signage, artistic movements and architecture.

Jo Malone London Calm & Collected is available exclusively from Selfridges and Selfridges.com with prices from £41 for 30ml.

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