Estée Lauder launches new Pure Color Stay-on Shadow Paints Collection (£19) for a rich and intense crème eyeshadow.

Available in a range of shades, with Pure Color you can shadow your lids ain bold runway shades or opt for soft and translucent washes. Offering buildable coverage in a velvety soft texture, the mousse crème is rich in pigment for a striking eye-catching look.

Creative makeup director, Tom Pecheux introduces the revolutionary shadows,“I wanted to experiment with texture and create a new way of playing with makeup. Pure Color Stay-on Shadow Paints are great for mixing  and are an especially easy way to apply makeup – there are infinite possibilities.”

Available from 28 December, Pure Color Stay-on Shadow Paints Collection is a worthwhile goodie and will serve you well in the New Year for parties and celebrations. The all day 12 hour coverage drenches the eyes with a non-crease formula and glides onto the lids effortlessly and smoothly. The paints feature light reflecting pearls to add a touch of shimmer to your evening look and is infused with True Vision Technology to create a multidimensional look, sealed and amplified with a metallic finish.

Wear the watercolour shades alone or blend to create a truly seductive look with dramatic eyes and a sophisticated finish. Finish with cat-eye flick of liner and a thick coating of mascara.

Available in nine subtle and stylish shades, the new Pure Color Stay-on Shadow Paints Collection will be available from 28th December 2012 for a limited time at Estée Lauder counters nationwide

For more information visit www.esteelauder.co.uk.

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