Brand new to Benefit Cosmetics from March 2015 is their innovative super curling and lifting mascara, Roller Lash.
Presented in retro chic pink and black packaging, the textured mascara tube will draw you in immediately. A stunning, sleek and stylish addition to existing makeup, we love the covetable contrasting theme. Based on a unique patent-pending roller design, Roller Lash mimics the lifting action of old school hair curlers with seriously impressive results. Boasting amazing feedback, 97% of testers reported lashes were visibly lifted, 87% could see a long lasting curl and 94% referred to a wide open eye effect. A dedicated follower of Benefit’s bestselling mascara They’re Real!, I was more than keen to get my mitts on this new beauty phenomenon.
Working well to separate and grip lashes simultaneously, the curve-setting formula creates an uplift usually associated with eyelash curlers. The key is in the position and shape of the brush, curved and angled to have maximum impact. Roller Lash also provides a long lasting look, holding lashes in places for up to 12 hours. Usually one for an extra coat of mascara at some point during the day, with Roller Lash there was absolutely no need for touch ups after initial application. A serious contender for the favourite mascara title, you can select a subtle lifting sweep or ramp up the roller appeal if seeking a bolder look.
The creation of Roller Lash included adding in key ingredients such as Provitamin B5 and Serin, both renowned for conditioning properties. Signalling a new era in mascara products, we predict a big bestseller role for Roller Lash. Safe to say, you can step away from eyelash curlers and streamline that bulging makeup bag with this irresistible beauty essential.
Roller Lash is available from March 2015, RRP £19.50.
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